Koryo Foods Co
Branding & Label Design
Role :
Branding
Label Design
Art Direction
The Challenge:
Bringing the depth of Korean spice culture into a product that stands out while staying true to its origins. The branding must highlight both authenticity and intensity, making it clear that this is more than just a hot sauce—it’s a piece of Korean culinary heritage.
The Solution:
The brand embraces a raw, expressive aesthetic, drawing from Korean calligraphic heritage to create a sense of authenticity and character. The uniquely shaped bottle adds a distinctive touch, making the product feel both premium and personal. A balance of rough yet refined visual elements gives the design a bold, modern appeal, while close-up food imagery brings the rich textures and deep flavors to life, capturing the true essence of Korean cuisine.