Pavement Gallery
Rebranding & Identity Design
Role :
Branding
Identity Design
Graphic Design
The Challenge
The gallery’s previous identity lacked flexibility and felt outdated across digital and physical platforms. A fresh, innovative design was needed—one that could evolve with the times and maintain relevance while emphasising the gallery’s role in fostering artistic growth.
The Solution
The new identity is built around the concept of a frame, pavement block, and dynamism, which together form a versatile “P.” This design transforms with each adaptation, symbolising creativity and progress. Rooted in modern aesthetics and flexibility, the identity seamlessly integrates across platforms while representing the gallery as a space for innovation and opportunity.