200 Years - British Railway (WIP)
Advertising Campaign
Role :
Art Direction
Graphic Design
Challenge
The emotional essence of rail journeys—the transition from quiet hills to bustling cities and calming coastlines. Often gets buried beneath practicality. The aim was to reconnect people to the feeling of the ride.
Solution
Using a photo collage as a storytelling tool, the design forms the British Rail logo through a mosaic of shared memories that are candid snapshots of daily commutes, heartfelt goodbyes, and joyful reunions. Each image represents a steady bond, a swift arrival, or a safe moment. The result is a visually rich, modern tribute that brings the humanity of British rail to life defining one memory at a time.