Jacksons Law
Branding & Identity Design
Role :
Branding
Identity Design
Art Direction
Collaboration - M1 Studios
Challenge
The previous brand leaned heavily into traditional corporate tropes—safe, distant, and lacking the emotional nuance that defines modern legal relationships. It lacked the warmth and clarity today’s clients seek in their legal journey.
Solution
The new identity introduces a vibrant, organic design system that mirrors the values of empathy, clarity, and professionalism. It softens the edges of law with expressive colours, clean lines, and open layouts—bringing a sense of ease and connection. This rebrand breathes life into Jacksons Law, making it feel more approachable, inclusive, and ready for the future.