Sainsbury’s
Go Big This Christmas
Christmas Print Ad Campaign
Role :
Art Direction
Graphic Design
The Challenge :
The holiday season is all about creating unforgettable moments with loved ones. Sainsbury’s needs a print campaign that complements the excitement of their video, showcasing food in a way that makes Christmas feel even more special, exciting, and full of wonder.
The Solution :
The print visuals will be minimal, relatable and larger-than-life, capturing the magnificence of the holiday spread. The oversized food elements will evoke a sense of abundance, warmth, and indulgence, while the imagery will reflect the connection, joy and excitement that comes with gathering around the table during the holidays.