Vanville
Art Style Exploration
Role :
Art Direction
Illustration
Graphic Design
The Challenge
While 1951 and 1997 were guided by detailed descriptions, 2043 was left entirely to interpretation. The challenge was to create a cohesive visual timeline that captured each era’s distinct way of understanding — from scientific certainty, to postmodern irony, to a speculative, fluid future shaped by AI and synthetic realities.
The Solution
Crafted a poster series that reimagines the platypus across three mindsets: as a classified specimen (1951), a layered cultural symbol (1997), and a boundaryless, multi-dimensional being (2043). Through evolving styles and visual narratives, the series reflects how we move from defining the world to questioning it — and eventually, to reimagining it altogether.
This concept draws from the bold, iconographic style of 1950s Pop Art, a movement born in the post-war era. Influenced by artists like Eduardo Paolozzi, Richard Hamilton, Robert Rauschenberg, and Jasper Johns, the visual language celebrates mass culture and consumerism. For this piece, inspiration is decoded from Paolozzi’s Sack-o-sauce, using its collage-driven aesthetic to reimagine Vanville 1951 as a vibrant, poster-style artwork. The result captures the spirit of the era while embedding elements from the Vanville narrative, blending history with pop cultural expression.
Rooted in the vibrant graffiti culture of the 1990s, this concept reflects the rebellious energy and bold visual language of the era. Evolving from Pop Art, graffiti became the voice of a new generation — loud, expressive, and unfiltered. Influenced by artists like Kaws, Haze, Susan Farrell, and Wiesbaden, the style brought urban culture to the forefront. Drawing inspiration from Kaws’ signature approach and reinterpreted Vanville 1997 with exaggerated forms, saturated colours, and layered contrasts to reflect the chaotic, shifting identity described in the narrative.
Set in a speculative future, Vanville 2043 explores an evolved art form coined as Revisio — Real Vision. Emerging from the legacy of graffiti, Revisio blends hyperrealism with abstract expression, reflecting a world where physical and digital realities merge. This concept incorporates a 3D visual style to represent depth, immersion, and layered complexity. In contrast to the bold flatness of previous eras, Vanville 2043 presents a fluid, futuristic aesthetic that aligns with the transformed identity and environment envisioned in the narrative.